Farewell, for now.

Over the past 6 years we have built a community.⁠

You & us, from day one.⁠

It’s a community comprised of athletes, veterans, and warriors, of men and women from all over the world who have grabbed on to this message, this mindset. It’s been humbling to witness the impact our message has had on countless individuals, to hear from supporters every single day expressing their gratitude, their resilience, their support.⁠

Since NFQ’s inception, we have been a source of inspiration, of drive and motivation. It’s always been about overcoming obstacles, knocking down goals. In 2016, our first round of shirts gave us a tangible, visual identity, and the message caught like wildfire. We were overwhelmed with the outpouring of support and opportunity to spread our message, our Never Fucking Quit mindset, with the world.⁠

The growth that followed has been challenging—for the individual members of our team, and the company as a whole. The demand changed our daily goals & altered our ambitions as a brand.⁠

In the last year, our team’s personal lives have suffered. NFQ—this brand we love—has begun to feel like just products being made and sold. The clothing seems to carry more weight than the message, and we never wanted that to happen. This is NOT who we are. This is NOT why we are here. We are here to help you adapt, overcome, and grow as a person, athlete, and warrior.⁠

We want to get back to our roots, NOW.⁠

We want to be here for you, to provide you with inspiration, resources, and valuable information that supports your athletic journey, wherever it takes you.⁠

As we work to reinforce and strengthen our roots, we have made the decision to discontinue selling apparel at the end of the year. ⁠

We will be having our FINAL RELEASE of new products today and our best deals ever on your favorite workout gear until December 31st. We are so grateful for your support and the chance to grow and learn with you.⁠

The next chapter is sure to be our best, and we hope you’ll stick around for the ride.