Suffering is Not Special.

Fatigue is not a detriment, an affliction. Hardship is not a crime against your humanity. Failure is not death, destruction. Suffering is not special.

Not for us.

Losers might disagree.

People accustomed to losing the battle against life’s lawlessness—accustomed to cowering from any storm—probably fear fatigue, hardship, failure, and suffering.

These inescapable trials carry no purpose to those who do not want to win, who refuse the freedom gifted to humans: winning.

This is perhaps your greatest freedom: you are permitted, now and always, to win every moment of your life. You set the conditions for winning, and life shows up.

Sometimes life shows up with fatigue.

Take on fatigue and win anyway. Drop into some cave of fatigue and grip a barbell, noticing the weakness in your hands. Rip the bar from the floor. Tighten your gloves and throw another punch.

Harder. Faster. Again.

You must choose to win.

Hardship is hardly different.

Even on days when your life is less than what you want, when disaster threatens the fortress you’ve built for years, when money and health and safety are torn from your arms, you have the freedom to win. 

Remember: you set the conditions.

Let your conditions be clear and deliberate. Win indiscriminately. That’s regardless of external conditions. That’s without concern for money, health, and safety.

It’s winning every moment.

Deploy patience and grin for life’s tormenting hardship. Let each breath turn your face back toward control, toward ownership and mastery. Let the weight of hardship broaden your shoulders and harden your legs.

That’s winning.

Even in failure and suffering you must win. Even when the stage is brightly lit and surrounded by friends and family—or worse, enemies—you must reject victimhood, the pitiful stature and demeanor often associated with failure. Offer private failures as personal prayers to your future: let that man or woman know his or her past is accounted for and tallied in the scheme of their inevitable victory.

Failure and suffering are indispensable on the journey to savage enlightenment.

So let them come and choose to win.

Arm yourself.

Losers are real people. They’re allergic to fatigue; it’s the breath of nightmares. It’s the heartbeat of deplorable effort and sickening work. They weep for hardship and demand recompense, idling in a long line of dead eyes and empty hands.

Their failures are chronic afflictions, wings spreading to block the sun each day, shading them forever from the enlightenment of goals and ambitions. They suffer permanently in body, mind, and spirit.

You don’t want to be a loser.

But if you’re here, reading this, you’ve already beat me to the point. The point is this: Never. Fucking. Quit.

Never Fucking Quit winning when turmoil and struggle shackle you to fatigue and discomfort. Turn each second of adversity into massive opportunity, framing your future with a confident desire to always move forward, to peek into a future in which every pain is a payment for accomplishment.

Can you win every single opportunity?

Let’s fucking try.

There are a lot of losers out there.

Let’s not be one of them.

Never Fucking Quit.